Steelcase Answer

Steelcase—a global industry leader in architecture, furniture and technology—recently expanded one of it’s most popular product lines called Answer. This facilitated a repositioning and relaunch of the product to the market. We art directed a large photo shoot and 3D product environmental renderings and created a lookbook to accompany the launch.

Publication Design
Art Direction
Rendering Direction

Modular Patterns

Inspired by the technical drawings of the Steelcase Answer product family, we created patterns that joined in a modular fashion which emulates the product itself.

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