Steelcase Answer

Steelcase—a global industry leader in architecture, furniture and technology—recently expanded one of it’s most popular product lines called Answer. This facilitated a repositioning and relaunch of the product to the market. We art directed a large photo shoot and 3D product environmental renderings and created a lookbook to accompany the launch.

Publication Design
Art Direction
Illustration
Rendering Direction

Modular Patterns

Inspired by the technical drawings of the Steelcase Answer product family, we created patterns that joined in a modular fashion which emulates the product itself.

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