Open.ITG

To coincide with Capital Group's new internal open-source platform launch, Open.ITG, we created a brand embracing openness—a space to share ideas and innovate. Our task addressed siloing and lack of cross-team collaboration by encouraging greater openness and access.

Simple, bright geometric shapes represent building blocks interacting and overlapping, symbolizing information and idea sharing. The Open brand extends to events like Open.Con (developer convention), Open.Minds (speaker series), and Open.Bar (team happy hour).