Nice Kicks

Nice Kicks is one of the original promoters and documenters of sneaker culture. Fifteen years of having its finger on the pulse of sneaker culture have led to a significant following and industry influence.

We signed on to refresh the Nice Kicks' brand identity and encouraged them to embrace the "Nice" platform as it expands its coverage beyond sneakers and into culture and fashion at large.

Identity Design
Apparel Design
Identity System

Nice logo.

Embracing a sharp and geometric yet classic style, we reduced the identity to the essentials and have allowed Nice to function as platform that will be expanded on in a number of ways.

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